Privacy Notice

Privacy Policy

Last Updated: September 2026

American Riviera Tours respects your privacy and is committed to being transparent about how personal information is collected, used, and protected when you visit our website or communicate with our tour planning team.


1. Scope of This Policy

This Privacy Policy applies to personal information collected through our canonical website (americanrivieratours.com), direct email communications, telephone consultations, and inquiry submissions. As an independent private tour operator based in Los Angeles, California, we collect only the information necessary to plan and conduct private sightseeing excursions.

2. Information You Voluntarily Provide

When you submit an inquiry through our website, request itinerary advice, or discuss booking availability, you may provide:

  • Contact Information: Full name, telephone number, and email address.
  • Travel Details: Desired tour dates, party size, hotel or residence pickup address, flight arrival details (for LAX layover tours), cruise docking information, and accessibility preferences.
  • Custom Itinerary Requests: Notes regarding dietary preferences, specific landmarks of interest, traveling with children, luggage volume, or special occasions.

We use this information exclusively to communicate with you, verify guide and vehicle availability, provide accurate price quotes, coordinate logistics, and conduct your reserved tour. When you submit a tour inquiry through our website, the information you provide is transmitted to a third-party form-processing provider that receives the inquiry on our behalf and delivers it to our business. We currently use SplitForms to process website inquiry submissions.

3. Technical Data, Cookies & Local Storage

Our website is built as a lightweight, static site (SSG). We prioritize visitor privacy and page speed:

  • Third-Party Analytics & Tracking: Our website does not currently load active third-party behavioral analytics, ad tracking scripts, or marketing pixels. No tracking cookies are deployed to track you across third-party websites.
  • Cookies: We do not set persistent tracking or profiling cookies. Any standard session cookies utilized by underlying hosting or CDN infrastructure serve solely essential security, routing, and delivery functions.
  • Client-Side Local Storage: Our website may use client-side localStorage solely to remember your preferred visual display mode (light or dark color theme). This value remains strictly on your local browser device and is never transmitted to or stored on our servers.

4. How We Use Your Information

We do not sell, rent, monetize, or trade your personal information. Information you provide is used solely for the following legitimate business purposes:

  • Responding to your tour inquiries, availability questions, and custom routing requests.
  • Preparing and issuing written price estimates, itineraries, and booking confirmations.
  • Coordinating operational logistics (e.g., driver-guide assignment, hotel pickup dispatch, terminal arrival greeting).
  • Complying with applicable legal, accounting, tax, and commercial transportation regulatory requirements.

5. Information Sharing & Third Parties

We share your information only in limited operational circumstances necessary to fulfill your tour:

  • Assigned Tour Personnel: Your name, contact number, pickup location, and itinerary requests are shared with your assigned professional driver-guide so they can coordinate pickup and deliver your customized tour.
  • Essential Infrastructure Providers: Technical service providers that support our email delivery, secure website hosting, or telecommunications infrastructure, subject to appropriate confidentiality obligations.
  • Legal & Safety Compliance: When required by applicable California or United States law, judicial subpoena, or emergency safety necessity to protect passengers, staff, or the public.

6. Data Retention & Security

We retain inquiry correspondence and booking records only for as long as necessary to fulfill the purposes outlined in this policy, manage customer service inquiries, and satisfy statutory tax and business recordkeeping obligations.

We implement commercially reasonable administrative and technical safeguards to protect your personal details against unauthorized access, loss, or misuse. All website traffic is encrypted in transit using standard Transport Layer Security (TLS / HTTPS).

7. Children's Privacy

Our website is directed toward adults planning private travel. While our private tours are family-friendly and frequently welcome children traveling with their parents or guardians, we do not knowingly solicit or collect personal information from individuals under the age of 13. If you believe a minor has submitted personal information through our website, please contact us so we may promptly remove it.

8. Statutory Privacy Rights (California & Other Jurisdictions)

To the extent provided by applicable law (such as the California Consumer Privacy Act / CCPA as amended, or other relevant state or international privacy statutes where applicable):

  • You may have the right to request access to the categories and specific pieces of personal information we have collected about you.
  • You may have the right to request correction of inaccurate personal data or deletion of your personal data, subject to statutory recordkeeping exemptions.
  • We affirm that American Riviera Tours does not sell your personal information or share it for cross-context behavioral advertising.

We do not discriminate against any guest for exercising any statutory privacy rights to which they are entitled under applicable law.

9. Submitting a Privacy Request

To make a privacy inquiry, request access to your correspondence, or ask for the deletion of your contact details from our inquiry records, please submit your request through our official website contact form.

You may also contact our Los Angeles tour management office by telephone at (800) 761-1775 to verify your request. For passenger security, we may take reasonable steps to verify your identity before processing access or deletion requests.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect adjustments in our operational practices, regulatory requirements, or website enhancements. Any modifications will be posted on this page with an updated revision date.